In my current role as the Director of Marketing at Universal Furniture, I lead the marketing team with daily marketing operations and oversee the development and implementation of brand-related projects. My role centers on supporting and developing strategic initiatives to drive product and sales objectives through targeted marketing tactics. This includes enhancing brand growth via website traffic, advertisement, social media engagement, email campaigns, and the High Point Furniture Market experience.

I am responsible for a broad range of activities, from creative development for various communication channels—such as advertising, print, video, email, and social media—to managing all elements of photography for brand needs. My role involves coordinating with internal and external creative teams to produce and implement digital assets, including website content, social media posts, and sales materials, as well as print materials like ads, direct mail, and catalogs.

Attention to detail and the ability to lead projects successfully are crucial in my role.

Previously, I built and ran my own design company, creating an innovative online design experience that allowed clients worldwide to engage with their projects virtually. This experience, coupled with my background as a social media influencer with a following of over 50K, has provided me with a comprehensive understanding of marketing and advertising. I now apply this knowledge to elevate Universal Furniture’s brand through strategic marketing efforts.