Social Media
I oversee the content development and execution plan, coordinating with internal and external teams to ensure seamless execution and reporting. Leveraging my experience as a past influencer, I have successfully brought influencer marketing in-house at Universal, fostering strong relationships with interior designers for targeted campaigns. Additionally, I’ve developed contracts, procedures, and campaigns that align seamlessly with our brand and marketing initiatives, ensuring consistency and effectiveness across all channels.
Content Calendars, Organic Growth, & Algorithms
Directing the content calendar, focusing on organic growth and optimizing strategies for algorithm performance. Oversees the development and execution of content plans, coordinating with internal and external teams to ensure seamless execution and accurate reporting.
Finding team members who excel in areas like video production has been a significant breakthrough this past year. With algorithms increasingly favoring video content, expanding our video assets and creating captivating reels has become a crucial focus as we continue to grow.
Social media is one of the biggest and fastest-growing sectors in marketing, and I approach it with a serious commitment to driving growth and enhancing brand awareness.
Influencer Marketing
While growing my design business, I began sharing my life on social media in 2012, before "influencer" was even recognized as a career. As my account grew to over 50K followers, I started collaborating with brands, creating lifestyle content for their media platforms. I was involved in influencer marketing from its inception, before brands had dedicated teams for this emerging field. During this time, I participated in marketing meetings with top brands like Volvo, Home Goods, World Market, Joann, Bona, and GSK, where I contributed to contract formation and negotiations on brand deals.
During my time at Universal, we’ve brought influencer marketing in-house by developing strong relationships with interior designers for influencer campaigns. I have established contracts, created procedures, and built campaigns that align with our current marketing initiatives and brand identity. My background as an influencer has greatly enhanced my understanding of the relationships, expectations on deliverables, and necessary procedures involved in successful influencer collaborations.
