One of my passions is photoshoot production. I love the process of transforming a creative concept into stunning photographs. In this area of my career, I take on the role of producer, where I conceptualize the look and feel, assess project and resource requirements, and handle location scouting, estimating, negotiating, and finalizing budgets and timescales. I also manage styling and source props and accessories to ensure every detail aligns with the vision.

Over the past five years, I have immersed myself in the furniture photography industry, collaborating with some of the best in the field. During this time, I've gained invaluable insights into what works and what doesn’t in this niche. I’ve also broadened my network, connecting with photographers beyond the traditional studio setting, and expanded my resources for grips, locations, stylists, and fellow producers.

This approach has allowed me to optimize budgets while producing standout images that differentiate us from our competitors. It also gives me full control over the look and feel of each shoot.

Additionally, I’ve built strong relationships with local studios to execute silo and collection photography, ensuring that every project is handled in the most suitable environment.