Bringing creative visions to life on paper
Here is a collection of catalogs that I designed, laid out, and produced during my time as a Creative Marketing Specialist. By overseeing and producing photoshoots, I am able to lead the entire creative vision. From the early planning stages, I always keep the catalog, ads, website, and email campaigns in mind. I’m proficient in Adobe Suite, particularly InDesign, which I use to layout all catalogs. Throughout the process, I collaborate closely with internal teams to ensure a rigorous proofing process. I also coordinate with printing and publication companies for quoting, file transfers, proofing, production, distribution, and shipping.
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Catalogs
Look Books
Looking beyond traditional collection catalogs, I envisioned a way to showcase our products that felt more like a lifestyle magazine. My goal was to transform our beautiful product photography into something that could grace a consumer's coffee table, much like Luxe or House Beautiful. I wanted our brand story to reach consumers directly, without relying solely on retail sales associates to tell it—or risk them not telling it at all. With this new approach, I am able to print larger quantities within the same budget, enabling retailers to distribute these look books to customers more effectively.
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